Privacy Policy

This Privacy Policy applies to all personal information collected by Ali Heppell Mothercare via the website located at

What is “personal information”?

The Privacy Act 1988 (Cth) currently defines “personal information” as meaning information or an opinion about an identified individual or an individual who is reasonably

identifiable: whether the information or opinion is true or not; and whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained,

it will in most cases not be classified as “personal information” and will not be subject to this privacy policy.

What information do we collect?

The kind of personal information that we collect from you will depend on how you use the

website. The personal information which we collect and hold about you may include name and email address.

How we collect your personal information:

We may collect personal information from you whenever you input such information into the website.

We also collect cookies from your computer which enable us to tell when you use the website and also to help customise your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.

Purpose of collection

The purpose for which we collect personal information is to provide you with the best service experience possible on the website.

We customarily disclose personal information only to our service providers who assist us in operating the website. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.

By using our website, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information direct from you, and if it is material of a type that you would reasonably expect to receive from.

We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature.

Access and correction

Australian Privacy Principle 12 permits you to obtain access to the personal information we hold about you in certain circumstances, and Australian Privacy Principle 13 allows you to correct inaccurate personal information subject to certain exceptions. If you would like to obtain such access, please contact us as set out below.

Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by Alison Heppell and we may seek further information from you to clarify your concerns. If we agree that. your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem. If you remain dissatisfied with the outcome, you may refer the matter to the Office of the Australian Information Commissioner.

Overseas transfer

Your personal information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your personal information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles and we will not be liable for any mishandling of your information in such circumstances.

How to contact us about privacy

If you have any queries, or if you seek access to your personal information, or if you have a complaint about our privacy practices, you can contact us through:

Website Terms & Conditions 

This website,, is owned by Alison Heppell (ABN: 12 708 787 733). If you have any questions or need further information, please contact: 

Alison Heppell / / 0419 580 910. 

This document sets out the Terms and Conditions you need to be aware of when using this website and my associated Instagram @aliheppell_mothercare. Please take a moment to read them, as they set out your important rights and obligations. When you visit this website, use my services or purchase my products you agree that you are over the age of 18 and willing to be bound by these Terms and Conditions. If you don’t accept this agreement, you should not continue to visit this website or purchase from me. 

All products and services advertised on this website are offered in compliance with Australian Consumer Law. 

General Disclaimer 

On this website and my Instagram (@aliheppell_mothercare) you will find information on postpartum health and wellbeing. This information is provided solely for the purpose of imparting knowledge and education. 

Please be aware that the generalised information I provide is not a substitute for medical or specialised advice tailored to your individual circumstances. 

There is no professional relationship formed between us unless you explicitly choose to work with me by purchasing my services.

Any testimonials and promised results I may display on this website are based on my experience and those of my previous clients. They are not guarantees that anyone else will achieve the same results. 

I collect testimonials from messages, emails and comments when you interact with me on social media. 

I expect you to take responsibility for your own your health and wellbeing, using your common sense and knowledge of your own personal circumstances to consider the information and advice offered on this website. I expect you to contact me if you have any questions about the services I offer. 

Intellectual Property 

The content of this website is protected by copyright. No portion of this website may be copied or replicated in any form without my written consent. Content on social media linked to this website may be used as long as I am appropriately credited. 

Dispute Resolution 

Ali Heppell Mothercare is located in Victoria, and this agreement is subject to the governing law of VIC. 

If you have any issue or complaint arising out of your use of my services, we agree to make a genuine effort to resolve the dispute through negotiation and discussion. 

If we are unable to resolve a dispute by negotiation and discussion within 14 days, the parties must proceed to mediation with the assistance of an accredited mediator who is independent of the parties.

Litigation is to be considered a last resort and may not be commenced until, in the opinion of the independent mediator, the potential for negotiation and mediation have been exhausted.